What is SEO about and why you need it

As simple as possible, lets try to explain (to non IT person) what SEO (search engine optimization) is about and what the most important parts of a SEO optimization (and campaign) are…

Few word about SEO and why is important

Seo optimization and campaign is about permanently increasing the authority and rank of the web site in the eyes of search engines (in relevant keywords for your site), which leads to higher place in search results and more visitors on your website.

There are no miracles and actions that will increase your ranking on the internet overnight. It is all about knowledge, skills and constant work. Researching, creating quality content, finding relevant web sites and directories, building links? all these things cannot be done automatically and require a lot of time and work. SEO in general is very time consuming job. And there is no way to speed up the process.

The search engines (the most important way to bring visitors to your site) use very complex and secret algorithms. Top search engines as Google, Bing, Yahoo doesn’t explain in details how their ranking system and search results works, but they ?says that few most important criteria take part in this algorithm.

– Quality content

– Keywords optimization

– Back links to your website

– Webdesign with good structure and SEO friendly meta tags

The?first?results from this kind of campaign (more visitor to your site) become visible after few months, and there is no way to simply define service and price for it. It all depend of your budget. More money you spend, more articles, more quality directory submission (with deeplinkig) , more links, more traffic on your website?

There are hundreds of others signals, that are related to Search rank of the site, as well. Like updates frequency, user experience (on mobile devices), https (encrypted connection), social media presence (more or less)

Wikipedia definition – SEO

Some interesting facts and numbers about internet search:

Google owns 70% of the search engine market
70% of clicks on search engine results pages are on organic results
Outside of search engines, email is the biggest source of web traffic
75% of users never visit the second page of search results
More then 1.4 billion searches are conducted every hour
More than 80% of internet users use search